Macy’s Believe Sign. Herald Square. Midtown, New York City.
I really love this sign. It sits above the entrance to Macy’s flagship store on 34th street in midtown Manhattan. It is supposed to draw on the nostalgia associated with the Thanksgiving Parade in New York City and the film Miracle On 34th Street which was shot at this location in 1947. However, it also recalls the famous 1897 New York Sun editorial which proclaimed “Yes, Virginia, there is a Santa Claus.” The sign comes to life at night when it is lit up but I love how it appears mid-day. It seems to blend into the shadows and only just partially jumps out in the right lighting.
This image holds particular significance to me because it’s one of the first I took on January 2nd after being taken to B&H Photo as an early birthday present by someone very dear to me who proceeded to gift me a wide-angle lens I have been fantasizing about owning for quite some time. I immediately attached it to my camera body after walking out of B&H Photo with it and giddily skipped down 34th Street until I got to this spot where I took this photo. To say that I am in love with my new lens would be a huge understatement. Love doesn’t even seem an adequate enough word for how I feel about it!
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